Learn all about the tricks used in food advertising and how to avoid falling for them. What is advertising/food marketing? Where might kids see advertising? In what ways does food marketing contribute to childhood obesity? What are the techniques used by advertisers to get kids to buy snack foods or visit fast food restaurants? What questions should kids ask themselves when viewing food ads? What strategies should kids employ to make informed and healthy decisions about what they eat? The answers to all of these questions are explored with detailed graphics, diagrams and exciting video, as well as on-screen, multiple-choice reviews at the end of each segment to reinforce important concepts and make learning fun.